Research Projects

I design and execute research programs that generate original insights and drive business impact. My research programs have influenced over $1M in sales pipeline, earned industry awards, and achieved 101M+ organic impressions.

Tax Reform for Growth in Canada
CPA Ontario | October 2025

Tax policy advocacy proposing how Canada can address growth, productivity and competitiveness challenges through tax reform. Developed 20 policy recommendations based on survey of 105,000+ CPAs, academic research, and expert interviews with leading tax practitioners.

My role: Supported policy research and analysis, expert interviews, content development and design. Developed launch and promotional strategy, prepared CEO for media interviews, conducted government meetings on policy recommendations, and built paid media campaign to reach new audiences for CPA Ontario.

Attitudes and Adoption of Generative AI
Alteryx | June 2024

Global market-research study (5,000 respondents across 11 countries) examining enterprise generative AI adoption patterns, implementation challenges, and perception gaps between business leaders and the general public. Cited by Gartner and The Wall Street Journal.

My role: Commissioned research and managed vendor, designed survey questionnaire and secured internal stakeholder approval, analyzed results and developed narrative framework, created content strategy for release and ongoing promotion, wrote blog post and promotional materials, managed report design and illustration development, and coordinated integration into social media influencer campaign.

Defining the Enterprise of the Future
Alteryx | December 2023

Global market research study (2,800 respondents in 9 countries) examining how respondents expect the enterprise to evolve over the next three years. Focused on AI transformation, organizational structure, talent and hiring patterns, and workplace culture. Featured in broader thought leadership campaign, in sales and marketing content, and executive speaking engagements.

My role: Commissioned research and managed vendor, designed survey questionnaire and secured internal stakeholder approval, analyzed results and developed narrative framework, created content strategy for release and ongoing promotion, wrote blog post and promotional materials, managed report design and illustration development.

Are Organizations Succeeding at AI and Machine Learning?
Rackspace Technology | January 2021

Global market research study (1,870 IT leaders across 10 countries) examining enterprise AI/ML adoption challenges, implementation barriers and indications of success. Generated over 101 million organic impressions.

My role: Commissioned research and managed vendor, designed survey questionnaire and secured internal stakeholder approval, analyzed results and developed narrative framework, created content strategy for release and promotion, wrote press release and promotional materials, managed report design, coordinated partner distribution with internal teams, and organized AI event with Jeremy Howard for cross-promotion.