About Me

Hi! I'm Heather. I'm a content strategist who specializes in thought leadership with over a decade of experience building award-winning programs. I focus on creating thought leadership programs that deliver results, increase awareness and affinity, and shape conversations.

I'm currently the Director of Research & Thought Leadership at CPA Ontario, where I oversee thought leadership production across the organization, support public policy advocacy efforts, and manage high-profile events featuring government officials and industry leaders.

Previously, I built thought leadership programs at leading technology companies including Alteryx, DataRobot, and Rackspace Technology. My programs have earned two Digiday Content Marketing Awards and a Webby nomination.

I live in Toronto with my family and am an unapologetic supporter of early mornings, lazy Sundays, and the Toronto Maple Leafs.

Experience

Director, Research & Thought Leadership, CPA Ontario; 2024 - Present

Sr. Editorial Manager, Alteryx; 2023 - 2024

Director, Content - Thought Leadership, DataRobot; 2021-2022

Rackspace Technology (2015-2021)

• Manager, Global Content Marketing, Rackspace Technology; San Diego, California - 2021

• Thought Leadership Strategist, Rackspace Technology; San Diego, California - 2019 - 2021

• Inbound Marketing Manager, Rackspace (formerly RelationEdge Digital Agency); San Diego, California - 2018-2019

• Team Lead - Email & Content Marketing , Rackspace (formerly RelationEdge Digital Agency); San Diego, California - 2017-2018

• Content Manager, Rackspace (formerly RelationEdge Digital Agency); San Diego, California - 2015-2017

Education

MA, Communications - Media Studies; Concordia University, Montreal, Canada, 2012

BA (Honours), Art History, Classical Studies; University of Toronto, Toronto, Canada, 2009

See my full resume by connecting with me on LinkedIn